Nature's Fynd, Brand Guidelines
Refreshing A Mushroom-Based Startup’s Identity
The mycelium-centered startup was brand-new and featured cutting-edge ideas and technology, but looked like an old-school bank in its visual delivery and tone. We updated the feel to feel like a cool modern brand, in partnership with Yummy Colours.
Client
Nature’s Fynd
Role
Creative Director
Channels
Brand, Logo Identity, Typeface, Copy Tone, Website, Packaging, Merch, Print, Social, OOH