Nature's Fynd, Brand Guidelines

Refreshing A Mushroom-Based Startup’s Identity

The mycelium-centered startup was brand-new and featured cutting-edge ideas and technology, but looked like an old-school bank in its visual delivery and tone. We updated the feel to feel like a cool modern brand, in partnership with Yummy Colours.

Client

Nature’s Fynd

Role

Creative Director

Channels

Brand, Logo Identity, Typeface, Copy Tone, Website, Packaging, Merch, Print, Social, OOH

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ClearChoice, Brand Refresh Guidelines

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ClearChoice, Homepage Refresh