Summary

As a forward-thinking creative director, my journey has been marked by continuously evolving with the tides of technology and advertising trends. Having started in digital, I have consistently adapted and expanded my skill set to stay ahead. This proactive approach, coupled with a deep understanding of consumer behavior, has fueled my award-winning career. My diverse experience, enriched by collaborating with talented teams, has honed my ability to craft impactful, channel-agnostic strategies that resonate with today's audience, making me a versatile asset in creating meaningful brand narratives.

Awards and Recognition

Cannes Lion Awards, Epica Awards, Effie Awards, Radio Mercury Awards, Montreaux Awards, Jay Chiat Strategy Awards, New York Festivals Awards, One Club Awards, Campaign. Work featured in AdAge Creativity, New York Times, Vogue, New York Post, Shots, CampaignUS.

Work Experience

Nature’s Fynd, DIRECTOR OF CREATIVE. Chicago, IL.
June 2022 - June 2024 · 2 yrs
Spearheaded creative and content strategy for an award-winning food tech startup. Led cross-disciplinary collaborations with product development, innovation, PR, culinary, engineering teams, and partner agencies. Elevated work on comprehensive product launches, campaigns, including CPG packaging, influencer partnerships, social media posting strategy and creative, and high-profile photo shoots.

Freelance, CREATIVE DIRECTOR. Remote.
Jun 2021 to Jun 2022 · 1 yr 1 mo
Delivered concept creation and art direction for a diverse portfolio of agency clients. Oversaw production and contributed to new business pitches amidst pandemic lockdowns. Clients: Cox Cable, Kinetic Cable.

Energy BBDO, VICE PRESIDENT CREATIVE DIRECTOR. Chicago, IL.
Aug 2017 - May 2021 · 3 yrs 10 mos
Led the creation and execution of global campaigns across television, digital, social media, and activations for major brands. Presented and advocated for creative concepts to C-level executives, achieving significant buy-in for innovative projects. Ensured team resilience and productivity during challenging times, adapting strategies to fit a rapidly changing global landscape. Key achievements include a 77% conversion rate for a Claritin digital campaign, a 5% increase in Wrigley sales in a shrinking market, and substantial growth in purchase intent (116%) and sales (29% YOY) for Kerrygold. Clients: Wrigley’s 5 Gum, Orbit Gum, Extra Gum, Bud Light, Kerrygold, YouTube, Bayer (Aspirin, Alka-Seltzer, Alka-Seltzer Plus), Claritin, Flintstones Vitamins, One-A-Day.

Energy BBDO, CREATIVE DIRECTOR. Chicago, IL.
Oct 2014 to Jul 2017 · 2 yrs 10 mos
Creation and execution of global campaigns across television, digital, social media, and activations for major brands. Presented and advocated for creative concepts to C-level executives, achieving significant buy-in for innovative projects. Clients: Wrigley’s 5 Gum, Orbit Gum, SC Johnson (Ziploc, Mrs. Meyer's), Kerrygold, Bud Light, Claritin, Flintstones and One-A-Day. Helped earn new business wins for Kerrygold, Dr. Scholls.

Additional Experience

Proximity BBDO, DIGITAL ASSOCIATE CREATIVE DIRECTOR. Chicago, IL.
Nov 2011 - Oct 2014 · 3 yrs
Directed digital art direction, user experience, and strategy for high-impact global campaigns, enhancing brand presence across digital platforms. Innovated in social media, motion graphics, and digital content, contributing to a significant increase in audience engagement, notably achieving a 300% rise in Ziploc’s Facebook followers organically over six months. Played a pivotal role in securing a major new business win with LG through strategic partnerships and digital excellence. Key clients included Wrigley, SCJohnson, and LG.

CLOSERLOOK INC, Chicago, IL. Senior Art Director, Interactive Lead.
Feb 2007 - Oct 2011 · 4 yrs 9 mos
Led creative direction and digital strategy for comprehensive marketing communications and campaigns. Focused on storytelling, corporate identity, and user experience, effectively leveraging digital platforms to drive brand engagement and loyalty. Instrumental in winning new accounts for Accenture, Takeda, Kraft Foods, and NovoNordisk through innovative digital solutions and compelling narrative strategies.

Tribal DDB, Digital Art Director. Chicago, IL.
Feb 2006 - Feb 2007 · 1 yr 1 mo
Engineered Cannes-winning digital advertising, activations, and social campaign assets for State Farm “NowWhat” campaign. Impacted and refined typography, graphic design, and logo design across all work. Developed digital design for State Farm and McDonald’s. Helped earn new business for Lowe’s.

Skills and Certification

Technical Skills:

Design & Editing: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Lightroom, AfterEffects), CaptureOne, CapCut Pro, Ableton Live, Sketch, Microsoft Office, Google Workspace

Collaboration: Notion, Zoom, Slack, Discord, Microsoft Teams, Miro

Project Management: Asana, Monday, MineralTree, Divvy, Bill.com

AI & Creative Technologies: AI Prompting, OpenAI ChatGPT, Midjourney, Claude, DALL-E

Design Prototyping & UX/UI: FigJam, Figma (Mid-level, including variables, components, prototypes)

Certifications:

Meta Certified Creative Strategy Professional

Advanced Figma Training: Variables, Components, Prototypes

Fostering Innovation Certification

Education

Kent State University, Kent, Ohio.
Visual Communication Design, Bachelor of Arts Degree