Alka-Seltzer,
Recovery Mocktails
Tasty Hangover Recovery
We spend so much time sprucing up the ways we drink alcohol. Why not make our hangover recovery just as appealing?
Client
Alka-Seltzer
Role
Creative Director
Channels
Online Video, Digital Display, Influencers, Social Channels (Instagram Stories & IGTV, YouTube, Facebook)
“I’ve never wanted alka seltzer more than right now”
— @morganptalks
Social Launch Video
Mocktail Launch Video
Across social channels, we introduced our idea: Recovery can be just as delicious and fun as the night before.
“Ok this is the cutest f*cking antacid ad I’ve seen’”
— @mean_eww
Insta Reels & TikTok
Reality bartenders got mixed up in it.
Vanderpump Rules' stars Ariana Madix and Tom Sandoval helped spread the word and became inspired to make their own recipes.
(They’re mortal enemies now, but they were a great pair on set.)
Recipes for every recovery occasion.
Election Recovery Mocktail
Halloween Recovery Mocktail
New Year’s Recovery Mocktail
Sunday Funday Recovery Mocktail
“Prob the best ad I’ve seen on insta’”
— @sierrarain21
Talk shows talked.
Kelly Clarkson and pals made mocktails for Cinco de Seis.
“Kelly Clarkson Show” Appearance
“And I just bought some 😂”
— @vlsaenz
We stirred things up on YouTube.
Tom & Ariana created their own custom cocktails for ideal recovery.
“Making Cocktails” Social Influencer Video
“This tells me you need Alka seltzer after having your drinks’”
— @iminlovex2
“Alka Seltzer is the f*cking truth’”
— @itsjess262