Kerrygold,
Music Behind
The Recipes
Get In A Cooking Groove
Playing music in the kitchen enhances cooking and somehow makes food taste better. Ask any professional chef, Kerrygold butter and cheese does the same. So Kerrygold connected the two, with fun results.
Client
Kerrygold Butter & Cheese
Role
Creative Director
Channels
Spotify, Online Video, Influencers, Website Hub, Standard Banners, Print, Owned Social Channels (Facebook, Twitter)
Director
Lorcan Hynes
Case Study
World’s First Cow Concert.
We found the insight that cows are attracted to music just like people, and come running when they hear it — even while eating. So we held a concert for Kerrygold’s famed Irish cows in their actual Irish fields, serenaded by an Irish band.
“Cow Concert” Online Longform
+53%
brand awareness
Now we’re cooking.
Listen to the tracks that inspired the dishes of celebrity chefs like Top Chef host Kristen Kish, NYT & Bon Apetit columnist and Nothing Fancy cookbook author Alison Roman, Alinea/Next chef Jenner Tomaska, and Irish hometown hero, Clodagh McKenna.
+29%
year-over-year sales lift
