5 Gum,
Global Relaunch
5 Gum Evolves
The gum category was in decline. We updated the 5 brand to be more authentic and relevant, encouraging the search for new experiences. The new platform, Life Happens In 5, celebrates the moments of anticipation before trying something new.
Client
Wrigley’s 5 Gum
Role
Creative Director, Art Director
Channels
Broadcast, Online Video, Website Hub, Standard Banners, Print, Social Influencers, Owned Social Channels (Facebook, Instagram, Snapchat, Twitter)
Directors
Norman Bates (aka Inti Calfat and Dirk Verheye)
Stage :20 Global
Sneak Out :20 Global
Tattoo :20 Global
Kiss :20 Global
Online Launch Longform
Real-Life Moments
We worked with influencer/director Dan The Director to produce short films of real folks facing fears.
“Cliff Dive” by Dan The Director
“Train Singer” by Dan The Director
Social Cinemagraphs
“Cliff Dive” Social Post
“Ice Block Sledding” Social Post
