RAID x OFF, Insect Institute
Don’t Bug Out, Man
RAID and OFF have a powerful scientific lab deep in the hills of Wisconsin filled with every manner of horrific insect you can imagine. But they wanted tech demo videos to make the place seem charming. We came up with a couple fun low-tech metaphors to relay their many deadly capabilites.
Client
SCJohnson, Raid + OFF
Role
Creative Director
Channels
Online Video
RAID + OFF, Liquid Electric Dual Air :30
RAID + OFF, Picaridin :25
RAID + OFF, Low Smoke Coil :27
RAID + OFF, Foaming Killer :36
RAID + OFF, Dual Nozzle :21
RAID + OFF, Sprayable Trap :26