Wrigley’s 5 Gum,
Play Truth or Dare
Bring the Daring Game To Life
For 5 Gum's Truth Or Dare campaign, we showed kids how to "play a pack" of gum and let their creativity add to the fun. Then we activated in the real world on Spotify, for award-winning results.
Client
Wrigley’s 5 Gum
Role
Creative Director
Channels
Broadcast, Online Video, Website Hub, Standard Banners, Print, Owned Social Channels (Facebook, Twitter)
Secret Crush Online + Broadcast
17%
lift in sales velocity
over previous year
Catch A Ride :15
5 Gum x Spotify “Truth or Dare Stereo Challenge” Case Study
115%
better than Spotify’s
internal benchmarks
Street Performer Online + Broadcast
Car Wash :15
28%
increase in
#5truthordare posts
Truth Or Dare Longform