Claritin, Wonderful
Weather Alerts Activation
Watch out!
Nice weather!
Why do weather alerts only tell us about the bad stuff? Why can't alerts be dramatic when good weather arrives? Real-time data helped people get out and enjoy the nice days.
Client
Claritin
Role
Creative Director
Channels
Online Video, Website Hub, Rich Media Banners, Print, Owned Social Channels (Facebook, Instagram)
The first weather alerts designed to drive people outside
“Wonderful Weather Alerts” Case Study
285,000+
unique weather
alerts served
