Nature’s Fynd,
Yogurt Launch
Tasty and Smooth AF
The fungi-protein yogurt from Nature’s Fynd is as tasty and thick as real yogurt. The result has too many superlatives to contain in one tagline.
Client
Nature’s Fynd
Role
Creative Director
Channels
Out Of Home, Online Video, Digital Display, Influencers, Social Channels (TikTok, Instagram Stories & YouTube)
Video & Photo Directors
Kelly Allison / Matt Schwerin
Put the Fun back in Fungi Yogurt
Smooth AF, Nature’s Fynd, :06
Indulgent AF, Nature’s Fynd, :06
Bold AF, Nature’s Fynd, :06
Adventurous AF, Nature’s Fynd, :06
Nature Lover AF, Nature’s Fynd, :06
Flavorful AF, Nature’s Fynd, :06
GMA x Chef AZ
We were delighted to have Chef Andrew Zimmern talk about the new yogurt on Good Morning America. We even got host Michael Strahan’s seal of approval upon tasting.
Shorts (& TikTok & Reels) & Sweet
Times Square Sampling, TikTok/IG
Valentines Day tabletop, TikTok/IG
Curtain Fall Trend, TikTok
Yogurt by mail
We got our fans excited with emails that shared the news as well as the fun aesthetics, with helpful pass-along thought-starters.
NASDAQ AF
We got a building-high shout-out on the day our yogurt debuted in Whole Foods Market (yeah for reals).
The Bear Facts
One of our outdoor ads popped up on social media, as paparazzi photographed the stars of The Bear filming at a Chicago lunch spot featured in the show. We can’t confirm, but its been said* that Jeremy Allen White thinks fungi yogurt is “f*ckin great.”
*its been said by us, starting unfounded rumors ;)
